Sunday, July 26, 2009

Even a Vending Machine Knows This

In life, to get what you want, you have to pay the price---and it's not just any price, you have to pay the FULL PRICE. There's no other way. Even a vending machine knows this.

Let's just say for example that you want to buy a candy bar, the machine will ask you for $1.00. you want the candy bar but you only want to pay 80 cents. The machine will say "Sorry, you have to pay the FULL price and the price is one dollar. You say "OK, here's 90 cents.", and the vending machine will still not give you what you want---because you have to pay the FULL price. You can give the machine 99 cents, and it will still tell you no, because you still have not paid the FULL price. You get frustrated because what you are doing is not working.

The same thing happens in real life. We get frustrated because we're not accomplishing what we want, nothing seems to be working, but the truth of the matter is we're not putting in the maximum effort needed to actually get it done. We're not paying the FULL price.

The reason we don't pay the FULL price is because the WHY isn't big enough to overcome the price. If the WHY is small, the price will seem very high. If the WHY is big enough, the price will seem small by comparison. Picture in your mind a seesaw. That's how it works.

You can do it.

##Ruben Quintero